PREDATOR
21X Hunt
Acer wanted to give away a Predator 21 X—the world’s first 21-inch curved-screen gaming laptop. But for a $9,000 grand prize, not just any contest would do. We developed a super-challenging digital scavenger hunt that allowed users to earn entries into the sweepstakes, supported by an integrated awareness campaign and onsite activations at E3.
CAPABILITIES & DELIVERABLES
Scavenger hunt game design
Campaign strategy
Social demand gen packages
Community management
Influencer strategy
Live event support at E3
Campaign microsite
Back-end dev of puzzle
Dev of leaderboard APIs
Email nurture campaign
