MICROSOFT AZURE
Fuel My Awesome
To help Microsoft Azure engage with its developer audience, we took a simple approach: we asked them about themselves. To spotlight fans and increase brand loyalty, we asked Azure’s dev audience what they reach for when they’re grinding on work that will change the world. The reward for engaging with us? Personalized “Fuel My Awesome” packs containing branded swag and whatever fuels their brilliance.
CAPABILITIES & DELIVERABLES
Organic social strategy & creative
Motion graphic design & development
Community management
Influencer strategy
Swag design
Customized prize development
Sweepstakes fulfillment
