ACER

IEM AR Activation

Acer wanted to engage its gaming audience and grow brand awareness at large, gamer-focused events—but with limited space, people, and budget. Knowing we couldn’t afford to build event-specific apps, our innovation team developed a browser-based, no-app-required, AR-enabled scavenger hunt that made use of the most affordable media available: posters. The result? An interactive experience that scored off-the-charts engagement while requiring minimal cost, footprint, setup time, and maintenance.