ACER
Project 2234
Women won’t achieve equality in leadership roles or salary until the year 2234. This staggering statistic—coupled with Acer’s mission to empower its customers, particularly women in STEM—inspired Project 2234, a campaign focused on three women who are breaking barriers in male-dominated STEM fields. To increase the campaign’s reach and impact, Acer donated $1 to related charities for each organic social engagement—a small, but impactful way to bring equality a little closer.
CAPABILITIES & DELIVERABLES
Documentary video production
Organic & paid social asset development
Campaign microsite
Corporate social responsibility
